THE coach. -Bill Belichick-
Forget professional public speakers, COACHES. Now those guys are inspiring. Those guys have the skill and the ability to get a whole team revved up for victory, be it the underdog or the all time champions.
I wish talking about social media could be as inspiring as talking about sports. Because really, you can inspire your social media team, you can inspire your community managers, but sitting in a desk typing up copies will never give you the same excitement as walking out on a field does.
You think your favorite QB is inspiring? Ask him who inspires him, ask him who gets him going even during rough times, the answer will always be the coach.
Quoting a football documentary called “The Boys of Fall” (produced by Kenny Chesney -hottie-), here’s the thing about coaching: “That’s really what coaching is: giving a player a chance to succeed. If you just had to take what a person was and play with that, then you wouldn’t need a coach. But you take what the person is, and you take him here ^ and you take him here ^^ and you eventually get him here ^^^ and then when he goes even further than that and exceeds anything that you even thought he could do, then that’s the ultimate in coaching”.
You can find it on itunes!
I think people take the word “coach” very lightly, I’ve seen any common joe decide he suddenly is a lifecoach, a healthcoach, and most recently I found an interesting one on twitter: a “social media coach”, now this guy has basically my job, but at one of our competitor’s companies. This made me ask myself: huh… so am I a social media coach? It would sure sound catchy in my twitter bio, certainly catchier than my current one: “26 year old who still doesn’t know how to ride a bike”, but honestly I don’t feel it’s a title I can slap on there so lightly.
A coach should be someone who gives you the technique and the tools to get all of your potential out there, who is with you on a daily basis, sometimes giving you hell until you get it right, until you’ve put all the effort you’ve got, in the line. Not for your personal success, but for the team.
A coach should be someone who inspires you to be better, but also to remind you that you’re part of something bigger. Sorry, “social media coach” from the competition, but I read your tweets, and you are not inspiring, and I really would like to know how you came to the conclusion that you deserved that title, I certainly hope to earn it someday, and when you find the words: “social media coach” on my twitter bio, I promise I’ll have something to back it up, and it won’t be a diploma saying I passed a course on social media, it’ll be testimonials form actual people who appreciate my words of advice.
Until then, I’ll keep watching “Rudy” and getting tips on inspiring locker room speeches.
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hay que ganarse el título
Olvídense de conferencistas profesionales, COACHES. Ellos inspiran más que nadie. Ellos tienen la habilidad de animar a todo un equipo, sean los peores rookies de la historia o los campeones.
Ojalá hablar de social media fuera tan inspirador y tan fácil como hablar de deportes. Porque en verdad, puedes inspirar a tu equipo de social media, puedes inspirar a tus community managers, pero sentarse en un escritorio a escribir copies nunca te va a dar la misma sensación y emoción que salir al campo.
¿Crees que un quarterback es inspirador? Pregúntale quién lo inspira a el, incluso en los peores momentos, la respuesta siempre va a ser el coach.
Citando el documental “The Boys of Fall” (producido por papibaby Kenny Chesney), el coaching es algo así: “That’s really what coaching is: giving a player a chance to succeed. If you just had to take what a person was and play with that, then you wouldn’t need a coach. But you take what the person is, and you take him here ^ and you take him here ^^ and you eventually get him here ^^^ and then when he goes even further than that and exceeds anything that you even thought he could do, then that’s the ultimate in coaching”.
Honestamente creo que la gente se ha empezado a tomar la palabra “coach” a la ligera, he visto a varios nadaqueverientos decidir derrepente que son lifecoaches, o un healthcoach, y recientemente encontré uno en twitter que llamó mucho mi atención, un “social media coach”, este dude básicamente tiene mi trabajo, pero en la compañía de uno de nuestros competidores. Esto me hizo cuestionarme si yo era una “social media coach”. Seguro se vería increíble en mi bio de twitter, mil veces mejor que la actual: “26 años esperando a que me enseñen a andar en bici”, pero honestamente no creo que sea un título que pueda asumir nada más por mis huevos -disculpen la finura-.
Un coach es alguien que te da la técnica y las herramientas para poder sacar todo tu potencial, alguien que está contigo en el día a día, atormentándote hasta que te salga bien, hasta que hayas dado todo el esfuerzo que tienes, no por tu beneficio personal, por el equipo.
Un coach es alguien que te inspira a ser mejor, pero también te recuerda que eres parte de algo mucho más grande. Sorry “social media coach” de la competencia, pero leí tus tuits, y eres cero inspirador. En verdad quisiera saber cómo llegaste a la conclusión de que merecías ese título, yo espero poder tenerlo algún día, y cuando encuentren las palabras “social media coach” en mi bio de twitter, prometo tener algo para respaldarlo, y no va a ser un diploma diciendo que pasé un cursito de coursera, van a ser testimonios de personas que aprecien mis consejos.
Hasta entonces, seguiré viendo “Rudy” y anotando tips de locker room speeches.
Halftime Social 